(Source: andazzi)
(Source: andazzi)
(via the-bohemian-architect)
(Source: ohhcalicoqueen, via referenceforww2)
Joschi Herczeg and Daniele Kaehr - Explosions, 2010 - custom-built detonator connected to cameras and synchronized to photograph at the moment of explosion
(via beyondneptune)
(Source: designed-for-life, via designed-for-life)
(Source: designed-for-life, via designtraveller)
(Source: designed-for-life, via designed-for-life)
Swimming pool with New York skyline, Mumbai
The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.
It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.
The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.
The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.
(via designed-for-life)